The Bolivian Yo-Yo Craze of 1990

In 1990, the Bolivian arm of Coca-Cola, obviously floundering financially in a nation where only 99.9% of the 5 Million residents were swilling their product, decided to spur sales through aggressive marketing. Never-before-seen tactics in the 3rd world. Bolivian Coke was cheaper than milk and contained less cow bits. It also had┬ásugar & bubbles, lasted longer than a day in the fridge and didn’t taste like cow hair.